Alan Bertin Celebrates His Eighth Year with Dan Cake A/S

Alan Bertin turned around two of Dan Cakes A/S subsidiaries in Norway to become a thriving success

VEJLE, DENMARK, May 14, 2014, Dan Cake A/S Chief Executive Officer Alan Bertin has been recognized for showing dedication, leadership and excellence in production efficiency.

Operating above par for nearly a decade, Mr. Bertin has found professional success with Dan Cake A/S, which provides affordable and delicious desserts. For the last two years, in his role as chief executive officer, he has overseen the daily operations of the business, including staff education, project management and KPIs.

In looking over his career as a whole, Mr. Bertin is grateful in terms of having experienced great success in this turnaround operation in a major merger between two prominent bakeries in Norway. The merger has more than tripled the turnover of the companies, which has led to a tripled staff. The companies have since become market leaders in the category of cakes with a long shelf life. While it might come as little surprise that two successful companies would merge to become greater than the sum of their parts, the success was far from a foregone conclusion.

When Mr. Bertin took over the companies in early 2013, they were undergoing financial difficulty, constantly fighting to avoid bankruptcy and at the mercy of creditors. Now, nearly two years later, the company has been brought back on track. Turning Dan Cakes Norwegian subsidiaries around has been a major highlight, perhaps the defining highlight, of Mr. Bertin's career.

To successfully rejuvenate the Norwegian bakeries, Mr. Bertin notes that tireless hard work was involved on his part. Since taking on his position as CEO, he recalls almost never working less than 12 hours each day. It was not an easy task, but as he notes, "If this was easy - everybody would be doing it! If we just focus on doing it just a little better than yesterday - then we will succeed."

With the company's thriving success, Mr. Bertin plans to take the bakeries a step further, towards an absolute national Norwegian market dominance. This will be achieved through Mr. Bertin's principles of achieving spectacular results using a low-cost budget, and with a focus on high efficiency and low waste.

A brilliant example of excellence in his field, Mr. Bertin shines as a result of his prior experiences in the industry and his educational background, which includes a degree in technology from Vejle Technical Academy. In recognition of his amazing accomplishments, he was recently inducted into Worldwide Branding. In the coming years, Mr. Bertin intends to experience continued growth and success with Dan Cake, as well as open a new facility in Bangladesh.

For additional information regarding Dan Cake A/S, please visit http://www.dancake.dk.

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